Analytics done right
Analytics done right – are reliable measurements possible?
Measuring website visits presents a number of problems: data protection requirements, consent issues, and technical limitations often lead to gaps in the data. But instead of simply accepting this, it is worth actively addressing the challenges – and understanding how to obtain reliable, meaningful KPIs despite them.
Joachim provides a concise overview of typical measurement problems and practical solutions: from consent strategies and technical implementations to data quality and interpretation. Even though Joachim is an expert in Matomo Analytics, the presentation will not be a tool bashing session – the focus is on principles, best practices, and a fair comparison that will help you improve your analytics with any setup.
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