Beyond Google: Marketing in the era of AI and regulation
Search is changing faster than ever. Millions of people now turn to large language models (LLMs) and AI assistants instead of traditional search engines. At the same time, European laws like GDPR, the Accessibility Act, and the Cybersecurity Act are rewriting the rules of digital marketing. For businesses, these twin forces, AI-driven discovery and regulatory pressure, are impossible to ignore.
In this talk, Joost de Valk, founder of Yoast and long-time leader in SEO and digital strategy, will help attendees navigate this transformation. He’ll share both the risks and opportunities for marketers, with a focus on practical steps they can take right now.
Expect a forward-looking session grounded in real-world expertise. Attendees will leave with an actionable playbook to stay visible, compliant, and competitive in 2025 and beyond.
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