Beyond the Buy Button
In a competitive e-commerce landscape, price and specifications are no longer enough to attract and retain customers. The modern consumer longs for connection, trust, and a compelling story. For 20 years we've been talking about content being king, but where are the product pages that tell stories about the product outside of the SEO world? This is how Content becomes e-commerce and e-commerce becomes Content.
The presentation shows why treating product pages as static lists is a flawed approach.
