Finding the Happy Path: The wedi Website Story
Every successful project starts with clarity, and every strong collaboration begins with shared objectives. In this interview, we hear how wedi GmbH and +Pluswerk used the ‘Happy Path’ method to plan the new wedi website, transforming complexity into focus and goals into results.
Jens Krumm, CEO of +Pluswerk, talks to Kai Storjohann, who works in digital marketing at wedi, and Markus Buff, wedi project manager at +Pluswerk Magdeburg, about the challenges they faced and the insights they gained during the concept phase, and how the Happy Path guided them.
This talk will be in German.
